Production Support for Velo X McLaren – Love The Unexpected: Paper Formula 1

Production Support for Velo X McLaren meant turning a creative challenge into a unique experience, as we helped McLaren Formula 1 Team superfan Florian Weber – known as Paper Legend – bring to life a full-scale McLaren Formula 1 car sculpture made entirely out of paper.

Production Support for Velo X McLaren included full studio rental in Prague, comprehensive lighting and grip setup, as well as camera and sound equipment. Our team coordinated skilled local crew, covering key positions such as camera operator and focus puller, and provided on-set catering to keep everyone energized during the shoot.

Production Support for Velo X McLaren ensured Florian could dedicate himself fully to transforming sheets of paper into an impressive tribute to McLaren’s racing heritage – all captured in striking visual detail for the campaign Love The Unexpected.

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